Combining your content strategy with your SEO strategy is the manner to make sure you maximize organic traffic opportunities and stay on track in terms of content creation.
To advantage your SEO content strategy, it also helps to break down the four pillars of SEO.
1. Technical SEO
Search engines focus on the backend architecture or technical set-up of your website. An example, in particular, is site code.
As the website owner, pay close attention to the following:
- Crawlability.
- Indexability.
- Mobile optimization.
- Quick webpage loading speeds.
- Content structure or hierarchy.
These hidden factors can positively or negatively have an effect on your rankings.
2. Content
Your content, as you already know, is a vital thing for your website and SEO strategy.
Whatever forms of content you have, from landing pages to blog posts, you need to encompass SEO tactics whilst additionally offering the best, most relevant solutions to a searcher’s question.
All content created for every stage of the buyer’s journey needs optimization.
3. On-Page SEO
On-page SEO relates to your website content and HTML and the methods to optimize them to enhance rankings.
In addition to keeping your website content well-structured and optimized for keywords, you could additionally increase on-page optimization through:
- Using simple and descriptive URLs.
- Conducting keyword research to target your audience.
- Including meta descriptions.
- Incorporating keywords into headings/webpage titles.
- Inserting robust CTAs.
- Including local keywords, if applicable.
4. OFF-Page SEO
Off-page SEO targets on building authority by the way of link building.
Links to your website from incredibly reputable websites boom your authority with readers and build trust with search engine algorithms.
Incorporating a back linking strategy into your planning can enhance your optimization efforts.
To accomplish this, make certain your content is of excessive-quality, has the capacity to attract the attention of reputable sites, and can result in building relationships between your brand and others.