You should always be looking at all the data when it comes to running a successful website.
A very important factor that a lot of developers, marketers website owners, and overlook is their bounce rate. By lowering the bounce rate number generally means that your website is better optimized for quality traffic and conversions. SEO Services Company will help optimize your website to reduce Reduced bounce rate which then helps to boost your conversion rate.
Let's see What is Bounce Rate?
Google defines bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
Bounce rate is the percentage of visitors that leave your site after only viewing one page.
Check out these ways to reduce bounce rate on your website.
1. Speed Up Your Website:
when factoring into your bounce rate, the speed of your website really matters and is important. Users get tired of waiting If your site is slow, the user will hit back and try the next one if the page will take longer to load.
So it's important to optimize your website for the best performance.
2. Improve Your Website's Design:
To hopefully target better the audience you’re aiming for, Your content and design of your website does matter. People usually don’t spend much time and used to bounce back that looks horrible or are not easy to navigate.
The professional web designer will help you with the best way to improve your website design.
3. Don’t use pop-ups:
pop-ups should be avoided at all costs because in general, they are awful for the user experience.
Set a timer If you are going to use pop-ups so that it doesn’t hit the person immediately after they land on your website.
Or else you can use exit-intent pop up which will only show up if someone hovers over the close tab button. So if you want to use pop-ups use cautiously.
4. Reduce your broken links:
Lots of broken links driving your bounce rates up because they will cause a poor user experience. identify all of the broken links on your site and fix as many of them as possible.
5. Improve Navigation:
The visitor has no reason to stay on your site If you don’t have good navigation on your website, they will bounce back after visiting that first page and will most likely result in a bounce.
You need to make sure that a person can easily navigate your site to find what they are looking for.