Today's Need of Web Presence
Today Internet has been a platform for people across all age group and, particularly for computer-savvy users, the Internet is the first place they will look out for as an option.
The reason is, Internet offers an opportunity to introduce yourself to consumers exactly when they are looking for your business and services. For niche businesses, the Web presents an opportunity to reach the global market, where geographic limitations might otherwise be a barrier.
Web presence have few key considerations:
- Today's Need of Web Presence
Today Internet has been a platform for people across all age group and, particularly for computer-savvy users, the Internet is the first place they will look out for as an option.
The reason is, Internet offers an opportunity to introduce yourself to consumers exactly when they are looking for your business and services. For niche businesses, the Web presents an opportunity to reach the global market, where geographic limitations might otherwise be a barrier.
Web presence have few key considerations:
- Visibility:
With more and more consumers searching Web to purchase products and services, availabilty of your business will make them more reliable on your company.
- Reach:
With a Web site, you are no longer limited to a customer base that is in physically reachable by you. Your place of business may be in MAHAPE, but your customers can be in Australia.
- Customer service:
When customers can reach your Web site and easily find the information they require, a level of satisfaction is reached by customer.
- Competition:
A professional looking Web site can off beat Big Enterprise which is not having web presence.
- Credibility:
When you can point customers, partners, even potential employees or investors to a Web site, it tells them you are a serious business. This shows your credibility as a business and to gain trust of the cunsumers.
On the basis of the above findings, below we have analyzed the following 20 aspects of Online Presence.
1. Be Open For Business 24 Hours a Day
Being present online, allows you to be available 24 hours a day, 7days a week with no labor costs to watch it. Your business can never be unavailable. Online presence faces no time zone barriers.
2. Reach New Markets With a Global Audience
It is the most cost effective way to reach nationally and internationally. A website will increase your customers, members, distributors or suppliers. You can generate more and more leads for your business with just your presence. Today, more and more customers prefer Internet for their purchases.
3. Nerve Center for the Global Economy
The Internet has become center for the global economy. Many organizations have realizing that only those players will thrive in this global Internet economy who understand and utilise its importance before others do it.
4. Present a Professional and Credible Image
In 21st century online presence is considered as a credible image of an organization. Today, customers, employees, and suppliers expect to be able to find and communicate with a business online.
5. Improved Customer Service
Being available 24 hours also helps you to get griviences from your customers whenever they are unhappy. Thus you are aware about this, rather then waiting for the request to reach you and can act accordingly to persue your relationship with the client.
6. Save Money on Printing and Distribution Costs
Today profiatability in business depends upon the cost cutting an organization can incur. In such condition being online covers many other aspects of business and helps in reducing the cost factor.
7. Create A Product Or Service Showcase
It allows you to showcase your skills, services, USP to the market on single platform. Listing out our potential skills helps people judge them according to their needs.
8. Automation, Productivity, and Profitability
Being online has reduced many of the traditional business process like ordering, billing, managing etc and helped in improving the efficiency of the business as a unit.
9. Sell Your Products and Services Online
Selling products online is easier as it gives customers options and ease to choose best among many.
10. Stability
You may move your place of business, change your phone number, or even change your hours, but your website address never changes, and your website is always open.
11. Your Own Internet Identity
Today your Website is considered as your brand, your Identity, your reputation which the cunsumer follows in their mind when they see your website.
12. Promote Your Services
Everyone can take advantage of this platform from doctors to lawyers etc. This platform is profession independent and has scope for all type of business.
13. Customer Feedback
The best way to improve or expand your business is collect the feedback from your existing customers, which will help you overcome the flaws which they might have faced, or would like to change. Thus you can adapt to this in your business process.
14. Worldwide Exposure
There are numerous ways you can promote your website to enhance prominence, drive targeted traffic, and get worldwide exposure for your business.
15. Many Money From Your Site
You can also earn revenue for sales, leads, and traffic driven from merchant links and ads placed on your site. Take advantage of free access to various affiliate networks on the Internet.
16. Great Recruiting Tool
You can post job opportunities with your company on your website. Your website is a great recruiting tool for building your business.
17. Transfer Information to Branches and Affiliates
Transfer of documents through your website is cheaper and faster than by UPS, FedEx, etc. You can password protect your files if security is needed.
18. Viral Marketing Without a Marketing Cost
You can have your satisfied customers refer you to their friends and relatives through an online form on your website.
19. Improve Your Advertising Effectiveness
Your website address on all of your promotions will give your company a cutting edge corporate image and it will encourage the viewers to check your site for additional information. The addition of your website address on your ad increases your exposure without adding any cost.
20. Educate Your Customers
Your website can offer free advice about your services and products including ideas and suggestions for maximizing the benefit of your products.
- Visibility: