So, what precisely is Social Media Marketing? It is the process of creating content which you have tailored to the context of each social media platform so as to drive user engagement and sharing – it is a lot more than simply posting! It is a cost-effective way to market your brand to your audience via channels that they're already on.
Social Media Marketing Strategy
The key to social media marketing is strategy. It can't be an afterthought, but rather something which you cautiously plan out and implement through intentional measures.
1. Begin by coming up with SMART goals. Make certain your goals are:
S- Specific: Set goals that are specific, not broad.
M- Measurable: You want goals that you could measure at the end to look if you executed them, or did not accomplish them.
A- Attainable: Are the goals you're setting attainable based on where you're beginning from and in the time frame which you need to accomplish them in?
R- Realistic: Realistic and Attainable go hand in hand. Sometimes it is smart to consider brief term goals to fulfill your long-term goals. What are realistic strides you could make now to attain your larger long-term goals in the future?
T- Time Specific: Set a time limit for your goals! Whether that be a week, a month, or several years. After a specific amount of time stop and consider how properly you met or didn’t meet those goals. Setting objectives and goals are important for a successful social media marketing campaign. You must first understand what it is you're aiming for, and then consider a way to attain those goals.
2. Next, create a strategy that aligns together along with your goals.
Know your audience. Who are you looking to reach?
What platforms should you use in order to attain your set audiences?
What tactics should you implement on these platforms, based on the goals that you set?
Look into your competitors. What are they doing that is working or not working? What you are able to learn from them?
3. After you implement your strategies and permit them to run their time-sensitive course which you set in place, measure your results. How did your tactics work? Did you meet, exceed, or pass over your goals? Did you attain your target audience? What worked and what didn’t?
4. Fine-tune your strategy, and perhaps even shift your goals in case you need to and then begin again!