Building a new website for your company is a great first step toward attracting new customers, but if you also want Google to find you online, you need to keep going continuously.
How will customers be able to find your website if Google can't find your website?
If you recently launched your website, we can confidently declare that we understand the reason why you aren't showing on search engine results. It takes time for Google to identify and rank a brand-new website in its search results. However, if your website has been operational for some time, there may be other, graver reasons.
Here are 5 common reasons for your website not showing up in Google search results, along with solutions.
1) Tough Competition
2) Poor On Page Optimization
3) Using the Wrong Keywords
4) No Authoritative Backlinks
5) Website Penalized by Google
So, how to fix It? Here is what you need to know.
1) Tough Competition
Most often, there is just too much competition, which is why a page doesn't rank. if you optimize your content for competitive keywords and keyphrases like [cat behavior], [robot vacuum cleaner], or [real estate agent]. The chances are high that you won't rank for a term. Check the keyword search results to see if this is the issue.
How to Fix it?
You need to try a long-tail keyword strategy if you want to rank for extremely competitive terms. Prior to attacking the competitive keywords, create content that targets relevant long tail keywords and phrases. You'll be able to rank for more difficult to rank for terms if these long-tail articles start ranking. Long term work is required for such an approach, but it will eventually pay off.
2) Poor On-page optimization
Does your website properly optimized for organic search? Although they may not be as spectacular as outreach and link building, factors like keyword page names, XML sitemaps, and keyword density are important in helping Google understand what your website is about.
Strong backlinks and content that is pertinent to your website's goal keywords may be present, but if your website isn't ranking, it may be due to poor on-page optimization.
How to Fix it?
Every SEO marketer should be aware of the various facets of on-page optimization. These are practical tips for giving your website strong title tags, meta descriptions, and the ideal on-page SEO structure. Keyword-rich, attractive, short, and natural title tags are required.
A webpage's authority is increased by encouraging visitors to click on to it, which raises the page's ranking for particular keywords. They should be 160 characters or less, unique, and include keywords.
Your page's search ranking will undoubtedly increase if your alt tags contain the proper term. They should address the page's theme, be as short (no more than 3 to 6 words), and seem as natural as possible.
3) Using Wrong Keywords
While choosing the proper keywords may seem simple in some sectors, it can be challenging in others. Search terms used by potential clients to find your law firm include keywords or phrases.
Are you informing search engines that you are a personal injury lawyer by including that keyword phrase in the meta title of your website or the H1 tag of your personal injury page? Customers and Google won't understand the purpose of your page or website if you aren't.
How to Fix it?
There are many ways to find keywords that are relevant to your business, including by using SEO tools like SEMRush or AHrefs. To find out how people are finding your website when searching, you can also check Google Search Console.
Make careful to match your list of keywords to the proper web pages once you have it. Your SEO efforts will be greatly aided by including them in your header tags, metadata, and web content overall.
4) No Authoritative Backlinks
To be found online and ranked by search engines, you must take action after creating a website to establish authority and trust. Google ranks web pages from websites that show expertise in their sector based on their content and domain authority in order to provide its visitors with the best results available. The quantity of reputable backlinks linking to a website's pages plays a significant role in determining its ranking.
5) Website Penalized By Google
This one can be more difficult to understand, but you might have been a Google Penalty if you did something that was against Google's rules. This could involve employing thin or duplicate content, overly-optimized anchor text, or creating a lot of spammy backlinks to your website.
If your website is penalised, it will lose ranks and organic traffic, making it more difficult for users to locate it in search results.
How to Fix It?
You need to sign into Google Search Console in order to see if your website has been the target of a manual action. Select manual actions in the left column after choosing your website in the upper left corner. You can submit your website for reconsideration once you fix the problem Google pointed out.
Final Thoughts:-
Evaluate the five factors on our list if your website isn't ranking as well as you believe it should, and then take action to improve your rankings, boost traffic, and increase revenue from your website.
There are many reasons why your website might not be ranking, but It can be tempting to try to optimize every little thing.