How to Boost Your ROI on PPC Ads?

To a certain extent, Pay-Per-Click (PPC) marketing and Search Engine Optimization (SEO) is a lot like chess. Like chess, PPC and SEO take a brief amount of time to learn, however can take months if not years to master. The process of mastering PPC marketing can prove to be especially disheartening for marketing or business owners, who are not receiving a steady Return On Investment (ROI) for their advert campaigns. But similar to chess, PPC marketers need to expand a strategy as to how they approach PPC marketing in addition to leveraging multiple tools for an added edge.

Here are some of the surefire ways to boost your ROI on PPC ads -


1. Focus On Buyer Intent Keywords

Buyer intent keywords can be greatly described as being a search phrase that suggests that there is an excessive possibility that the visitor is ready to make a purchase. When it involves choosing the proper keywords, you need to make sure that your content fits the frame of mind of the visitor in relation to the buying process. In general, most PPC specialists might agree that your content should match the intent of the keyword which you targeted. But, by focusing on buyers who're already in a buying frame of mind, you could significantly boom your return on investment. Certain phrases which consist of certain words consisting of ‘buy’, ‘best’, and ‘brand name‘ are top examples of things that imply buyer intent.


2. Eliminate Negative Keywords

Negative keywords are basically those keywords that you instruct the platform to exclude with regards to your advert. These are keywords that offer little to no value to your campaign. Eliminating negative or in other phrases, non-profitable keywords are important. This may appear minor at first glance however it could decide if your campaigns fail or succeed. For instance, an affiliate who's promoting a certain brand of supplements might not need to target a keyword that includes ‘brand name customer service number’ as it suggests that the visitor already made a purchase from the company. Therefore, PPC marketers need to make sure that they proactively get rid of negative keywords.


3. Improve Your Landing Page

Getting searchers to click on your advert, is only half of the battle. To steadily enhance your ROI, you need to make sure that your landing page offers a wonderful user experience. There are numerous things you could do to tune your website to increase your conversion rates. For example, split testing offers you the possibility to test different fonts, content, and colors. And, doing things like adding video on your landing pages or reducing page load speeds could have a great impact on your conversion rates.