How to Launch Mobile App: 8 Pre-Launch Steps

No matter what goals you want to achieve with your app, coming up with a unique idea is no longer sufficient due to the intense competition in the mobile app market. It's getting more difficult to stand out, and doing so requires a significant time and cost commitment.

Lack of preparation throughout the mobile app development stage can lead to costly, stressful, and brand-damaging mistakes.

Before building an app you must learn the process of creating an app and how to launch an app.

Let's get started!

1. Identity Your Competition & Industry

This is an initial step Identify your competition. What functional challenges are you up against in terms of potential competitors? How big is the market? How good are the apps that your ideal customers are already using, by the way? You need to know what you're up against before deciding to build an app.

Thorough market research could save you a lot of problems before you start developing your marketing strategy for releasing your app, defining monetization methods, or testing your product. By determining your market, you may learn more about your audience, their requirements, and expectations, what the competition is offering, and what makes your app stand out from the rest. It will therefore provide you with a rough idea of what the market needs to successfully launch an app.

2. Choose your Platform native, web or hybrid app

Based on technology, there are primarily three types of mobile apps. Native apps are best for intensive tasks like gaming or the use of graphics or videos.

Web apps are fairly simple and affordable to develop, but you can't advertise through app stores or have your users download them to their devices. Native applications are the most expensive to develop and are available in various app stores.

Based on their ability to access device functionalities, use a single code base across all platforms, and be present in both app stores, hybrid apps give users the best of both worlds. In other words, you may develop iOS and Android apps simultaneously using a single build. They are also a great choice for the majority of app goals and functions, including utility, business, and productivity apps.

3. Know your monetization options

If the goal is to produce revenue from your app. Learn about app monetization or the various ways to produce revenue from your app.

In-app purchases

Making your app free to use but including some advanced features that are optional, paid, and value-added is one of the most well-liked ways to make money with applications. This indicates that users have the option of paying for these extra features or sticking with the free version.

Paid downloads

Some mobile apps have a one-time download cost, which is their main source of income, despite the fact that it is not extremely common for all sorts of apps.


This is typically possible once you have a large user base because it enables you to work with particular advertisers and brands. Because businesses pay for user actions and your app increases user engagement, it is a win-win situation.


Users would be willing to pay a cost each month or each year if your app could continue to offer them value. With apps like Netflix, Amazon Prime, and Spotify in the mix, this is the subscription model, which is rising in popularity these days.

The type of app you create, your target market, and a number of other factors will influence which one (or two) of these app monetization methods you choose. When deciding on a mobile app monetization strategy, make sure to do your research, analyse your options, and consider what your competitors are doing. Once more, this is something you need to consider before starting work.

When deciding on a mobile app monetization strategy, make sure to do your research, analyse your options, and consider what your competitors are doing. Once more, this is something you need to consider before starting work.

4. Plan your app marketing

There are 2 Stages of marketing a mobile app one is pre-launch buzz and the other is post-launch ongoing marketing.

Basically, your goal with the pre-launch buzz is to get the word out widely enough to get some takes as soon as the app is out. As a result, you may start a blog where you discuss the issue and promise a fix shortly. Alternatively, you may advertise on websites that your target customers frequent. Of course, one of the best tactics is to leverage social media to generate excitement and attract some early users.

Ongoing marketing is necessary to maintain momentum, expand the number of active users, attract new users, and replace any users lost along the way.

On social media, YouTube, and other applications where your target customers are likely to gather, you can market your app. If your app has widespread appeal, you might even think about running ads in print, TV, and other media. But instead of investing in general advertising, concentrate on your niche markets to reach a more specialised audience.

There are many different approaches to mobile app marketing, so it's best to decide which one is right for you ahead.

5. Optimize Your Mobile App For App Store Search

App store optimization allows you to increase your product's appeal and visibility in app stores. Similar to SEO, ASO can assist you in improving the app's title or description to increase your chances of ranking higher in the app store. You can review your competition's strategy and see what works best, just like with the app's market research. Everyone who plans to download your app must go to a store. The name, keywords, description, and graphics of your product must all be optimised in order for your end users to choose it as their top choice.

6. Cost to launch an app

Clients inquire about the approximate cost of launching an app. Everyone who wants assistance with mobile app development and implementation obviously hopes to find affordable costs and high quality.

However, the price of developing software varies greatly because so many things are dependent on it, including the type of application, the platforms on which it will be distributed, the difficulty of the design, the database that will be used, post-release maintenance, and many others.

The easiest approach to determine the cost to launch your app is to get in touch with us and ask for a consultation. To provide you with the most specific figure, we will analyze the market and the available resources.

7. Know your resources

To excite people for your debut and make people eagerly look forward to it, you should ideally be able to publish your launch date in advance.

You must be aware of the growth time frame in front of you for this to occur. The average business needs between seven months and more than a year to create and install a mobile app, according to Kinvey's analysis.

This is why you need to start talking to your technical staff and developers right away. This will enable you to manage your entire project and assign suitable due dates to various planning and development stages.

8. Ensure security measures

Finally, if your app will gather any sensitive information from users, you must publish a privacy policy. What information is being collected and how it is utilised must be covered under this policy.

Many app developers overlook important security features because they are concerned with developing their apps and the app concept itself. But every time you create an app or start a new app project, security is an important step.

By taking this action so early, you will have plenty of time to plan and implement security measures within the app as well as to get any necessary legal advice.

Final Thoughts

Before creating a mobile app, keep these points in the back of your mind to make your app less fragile. Having said that, creating mobile applications is a strategic decision rather than a technical one, therefore the company's beliefs and goals must support it deeply.

But let's say you require advice from an experienced mobile app development company or are interested in learning how to make apps. If so, feel free to contact us as we have previously created many mobile apps for both iOS and Android.

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