Factors for Creating a Great Landing Page

Landing pages can be bifurcated into two segments mainly - Reference landing pages and Transactional landing pages.

- A reference landing page provides information about a specific service or a product of a business.

- A transactional landing page motivates an individual to make a specific purchase or encourages him/her to fill out a contact form for a potential sales lead.

The average landing page conversion rate stands at 2.35 percent. Are you wondering how to achieve it?

Here are some important factors that will assist you to create an extraordinary landing page.


Minimal Design. Maximum Output!

When it involves online selling, web design is as essential as content. A common understanding is that a landing page is full of tacky graphics that result in escalated conversions. What if it’s not true? Minimal design is wonderful as the prospective client is more interested in the product information instead of the graphics. So, a landing page with no pop-ups or overwhelming design lends can prove a boon and the opposite will prove to be a bane!


Shorter Contact Forms. Longer Customer Association!

Ever been to a government workplace where you need to fill out long forms to acquire a document? It exhausts and irritates you, right? The same applies to your landing page! Longer forms will drift a potential customer away from your landing page. Always attempt to maintain the detail forms short because less is usually better! Eliminate needless records and simply request info which is suitable from the sales perspective.


One Testimonial. Numerous conversions!

Social proof is essential for any enterprise to persuade the potential consumer of its advantages and additionally describe the utility of the precise product in focus. These aspects, echoed by the user itself can deliver expansive advantages in terms of sales. A small review of a client on the landing page will add confidence about the efficacy of the products in the minds of potential buyers. Add a testimonial and notice the magic for yourself!


Tiny Headline. Massive Impact!

A headline is what captures the attention of the potential consumer toward your product. A massive chunk of the populace simply observes the headline and clicks on the link if it’s attractive. If a headline is lengthy or of no interest, a consumer simply scrolls down and avoids your offering even though the product is notable. This factor could have a massive effect on the enterprise. Therefore, a great headline ends in notable results!


More FOMOs. Fewer Sales Conversion Obstacles!

FOMO is an abbreviation for ‘Fear of missing out’. Nowadays, everybody loves to be socially up-to-date and this thing has led to the FOMO factor. Why not bank on this factor? This factor can result in tremendous sales and a potential customer will rarely avoid buying the product. An instance of the FOMO application is asking the question’ “Are you going to miss the revolutionary XYZ product? Really?” Applying this phenomenon will sincerely result in garnering substantial attention from consumers and in the long run will result in the expansion of profit margins!