Every SEO thing what is a new strategy for a long period but day to day changes in algorithm makes you keep changing strategy related to online marketing. No one becomes a master or expert in SEO, Local Optimization, Reason change made from google side keep as a title of analysis. You have to must analysis new changes in the SEO world.
So day by day moving, keep updating, become popular, stronger.
Three major search engine Yahoo, Google, Bing, has a different algorithm criteria. Strong player or leader of the market is Google.
Google keeps algorithm and how its crawler work confidential for a long period. Estimated idea coming from head of department like spam team or another. Analysing blog section and follow on google plus keeps you updated about algorithms. 100% impact of any algorithm from google no one knows or only team of google having an idea which sites going to affect. Update scare every SEO analysis will this white hat techniques will convert in gray hat or black hat.
Follow a right step and stay updated for future changes. Use Golden and Trending, emerged things in the SEO world in 2015. It is time to come into action plan your strategy for SEO upcoming years. A different phase of signals like mobile readable content, Reacting design, Local optimization etc. Many website not used this strategy for SEO till now. Consumer or user connect with your website in any manner or platform be prepared for future trend technologies change keeps your strategy changes regular basis.
1) Priority Mobile Optimization
2015 Mobile Optimization is first priority for e-commerce website owners. Speeds of the website if your website load faster at both destinations like mobile or desktop then you are winner at both platforms. Speed matters for search engine and consumer ultimately. Common mistake most website having like on desktop website loads faster but at mobile network its becomes slow. Now people are using tablets, I pad and Big screen mobiles and 3G and 4G data network for an easier life and shopping.
2) Local Optimization (Big Brands Target only global)
Most repeated mistake done by Big brands in eCommerce sector is they never believe in Local optimization. I hope probably this mistake not repeated in 2015. Example: - It is a general election that two candidates stand for election. But one of them is different city then people will prefer local candidate more than an outsider. Like same for big brand target global but have some flavour within your website for local optimization must in 2015. Brand local location easier to have more customers and Brands must offer location based festive offer like this upcoming Christmas. Click on your Facebook section it is promoted over there “Let's Purchase local Product, Help your neighbor to grow.
3) Avoid Totally black and gray hat Optimization
Follow industry professional and Ranking Top for longer time. Analysis an activity they are following for their brands. You have no nightmare or idea that the techniques you are using currently these will become Gray hat or black hat in future. Previous SEO mad mistake or competitors used black hat techniques for your website. Negative marketing is also emerging due to heavy competition. Algorithm changes make you penalty for website in 2015. As algorithms are more popular debate topic in the upcoming year. It has a stronger impact as time passes away. Recent market famous brand eBay gets penalty for black hat techniques used. If Big whales of the market affected then why not you. It is better your traffic will suffer or you may change strategy for 2015.
4) OLD is Gold Content always Special
Value of website content has been always top priority and regular basis funda to grow. The reader may be surprised if I disclose big names having poor quality of content. Best brands who have a strategy of the update period for website content in every six months or yearly basis. Big brands able to modify website display content on a regular basis. Small brands may be facing some difficulties but this step must taken in 2015 so succeeds. Hire a professional content writer and Be unique and informative content.
Finally Most Important Follow expert and read what is upcoming updates in SEO world. Like Google said that no update will disclose it is going to happen but it will announce when it's rolled out. Example Panda will update in every three months according to the statement. Schedule your estimated dates for updates and analysis your website traffic according it.