Ever since the introduction of Google’s Disavow tool, it has usually been a matter of countless discussions within a Search Engine Optimization community.

Like, which pages or websites should we disavow? Which backlink sources to use to discover a link to disavow? When should we really need to use the tool?


Does Domain Authority (DA) Matter while Analyzing Links for a Disavow?

Domain authority has never been a part of our disavowing process.

If a link is natural, we do not care if it has come from a high or low DA site.

If a backlink is paid and/or comes from a network, it ought to be disavowed irrespective of a DA.

The better query is, what's a DA and how do you measure it.

DA (Domain Authority) is a metric that comes from third-party websites, not Google.

It is never a great idea to depend on a few made-up numbers that have nothing to do with Google or its algorithm.


Should I disavow anything?

This is another key query here.

In maximum cases, most website owners do not even need to use disavow. Even Google reps discourage the usage of Disavow since it could do greater harm than good.

You need to consult a knowledgeable and experienced SEO Expert whether you need to disavow anything.


How to determine which links must be disavowed?

Instead of relying on an artificial number, we use a backlink mapping tool to discover paid links. Those are usually appropriate candidates to disavow.

If you think you've got plenty of questionable links and you think you may receive a Google penalty, let us review your links.