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While the coronavirus has exploded internet usage, it has also caused a drop in search traffic to corporate websites in several industries. Does this imply that SEO is now ineffective for your company? Certainly not.
If you've been marketing your business online, you're certainly aware of the significance of SEO, or search engine optimization. SEO is one of the most important aspects of a complete and effective marketing plan since it encourages consumers to interact with your website.
Search engine optimization (SEO) is the act of improving your online content so that search engines like Google will show it as a top result for specific keyword searches. Users are more inclined to click on the first result that appears after typing their search query. Consider how much traffic you could get if you got the top place - traffic that could lead to leads, and leads that could lead to sales.
Why is SEO especially important during COVID-19?
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SEO increases your website traffic up to 150%
If you're closed or unable to provide services during COVID-19, you should still optimise your website to attract visitors since you may guide people to your online services and provide crucial information, as well as create revenues online. When your business returns to normal, local SEO methods can help you set yourself up for success.
2. Consumers are looking for local partners
Customers are making an effort to use local companies rather than huge brands, which makes local SEO even more vital during this time. People seeking for local companies to support will find you thanks to your SEO approach.
3. SEO gives businesses a competitive edge
There are at least 4.45 billion sites in the Google Search Engine, making it difficult for customers to find your website. According to a recent research, the first three organic search ranking positions account for over 40% of all click-throughs, whereas up to 30% of all results on Page 1 and 2 are never clicked. As a result, SEO is critical to your company's competitiveness.
Consumers don't often become customers right away. Multiple interactions are required. Your insightful blog postings may assist develop trust, familiarity, replication, and quality communication as part of your SEO strategy. Which company do you think people will remember when they are able to come out again and start browsing for neighboring businesses? It HAS TO BE the webpage they've viewed a couple of times during the day.
Is it really effective to my business?
Yes, SEO is crucial for small businesses because of the following reasons:
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Due to travel constraints, customers seek establishments in their immediate vicinity.
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Consumers are seeking companies that they can support.
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Businesses may use SEO to set themselves out from their competition.
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When opposed to advertising, SEO is a long-term growth method that is cost-effective.
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Effective SEO may increase your search engine visibility while also establishing trust with your target audience.
For businesses dealing with the financial obligations and slower pace of COVID-19, SEO might be a viable option. It may help you become more prominent in current searches, as well as set yourself up for success once search activity settles down. Make SEO a marketing priority, or if you believe hiring a professional would be a better investment, seek for a small business SEO company.