10 Best SEO Tools for Auditing & Monitoring Your Website in 2021

Are you satisfied with your website's performance? Do you believe it provides high value to your company? Are you unsure whether the performance of your website meets industry standards or whether it needs to be tweaked so that it doesn't wind up taking up digital space rather than bringing value to your efforts? Utilizing website performance measures and SEO data is the best approach to discover answers to these questions.

The good news is that there are a variety of search engine optimization (SEO) tools available, some of which are free and others which are paid, that can assist you in viewing your website through the eyes of search engines like Google, allowing you to improve your ranking and relevance for your target keywords.

In this blog, we’ll review 10 SEO tools.

1. Google Search Console/Google's Webmaster Tools
2. Ahrefs
3. Google Analytics
4. Internet Marketing Ninjas
5. SEOquake
6. SEMrush
7. Moz Pro Tools
8. SpyFu
9. HubSpot Website Grader
10. Woorank

1. Google Search Console/Google's Webmaster Tools

Google Search Console is a free service that allows you to track the traffic and performance of your website. You can also use the tool to keep track of your website, fix problems, troubleshoot it, and make sure it performs well in Google searches.

Here are some of the website features that Google Search Console will tell you about and assist you in optimizing.

• Crawl errors on your website.
• The keywords that already rank on your website.
• The mobile-friendliness of your website.
• Clicks, impressions, average click-through-rate (CTR), and average position are some of the most important website metrics to you.
• The number of your web pages in Google's index (if they aren't in Google's index, you can submit a page for indexing using the tool's URL Inspection Tool).

2. Ahrefs

Ahrefs is a powerful SEO tool that analyses your website's structure and generates keywords, links, and ranking profiles to assist you in making better content selections.

Site Explorer is a tool that displays the performance of individual websites on your website.

Content Explorer is a tool that helps you search for high-performing web pages based on keywords and topics.

The monthly search volume and click-through rates of certain keywords are generated by the Keywords Explorer.

Ahrefs also generates the "parent topic" of the term you searched up when using the Keyword Explorer. The parent subject of a keyword is a wider term with more search traffic than your target term, but with a similar audience and ranking potential. This provides you with extra SEO opportunities.

3. Google Analytics

This tool has been developed to track and report on the traffic to a website. This tool allows you to keep track of your website while on the go and from a single location. After you've mastered the major capabilities of Google Analytics, you'll be able to quickly conduct a website audit to find any bugs or errors.

• To get rid of traffic that has the potential to ruin SEO reporting, such as fake referrers, remove spam traffic — or filter your referral traffic (which brings fake traffic to your website).
• Compare organic versus paid website traffic.
• Identify which of your web pages get the most traffic so you can figure out how to improve the SEO on those sites.
• Use Site Content Reports to determine engagement metrics on individual web pages, engagement for your website's directories and pages, page exit metrics, and landing page acquisition, behavior, and conversion.
• Analyze the Assisted Conversions feature of the Multi-Channel Report to see which of your Channels — defined as traffic sources such as sponsored and organic search or referral sites — resulted in the most sales or conversions, as well as the value of those sales and conversions for your business.

4. Internet Marketing Ninjas

Internet Marketing Ninjas is an online marketing company that offers a number of free tools for comparing your website to the competition, optimizing web pages for certain keywords, increasing organic traffic and  creating meta tags to your website.

The following are some examples of free Internet Marketing Ninja SEO tools you may use:

• Identify broken links and redirects, then build an XML sitemap for your website using the site crawl feature.
• Identify your web pages for pictures (along with their alt text and display size) and all of your page links (external, internal, and so on) to see what's functioning and what needs to be updated.
• Use the tool to assess the text, Metadata, and internal links on your website.
• Get a side-by-side analysis of your website's SEO with that of a competitor's website.
• Identify the time it takes for a web page to load and how long it takes for each component to completely show.

5. SEOquake

SEOquake is a Google Chrome plugin that examines the SEO characteristics of a web page fast and for free. On-page SEO audits, internal and external link analysis, real-time URL and domain comparison, and data file export are all part of this service.

SEOquake can also be used for the following activities:

• With the Link Examiner function, you can get a full summary of how all of your links are performing, including URLs, anchor text, and other link kinds.
• You may customize the SEOquake reports you receive to just show the parameters and data that matter to you.
• For the SEO factors that matter to you, compare different domains or URLs.
• Audit your website's SEO to see if there are any issues that search engines might detect.
• Your SEO analysis results may be exported as an editable and shareable report.

6. SEMrush

SEMrush is one of the best tools that track the performance of domains as a whole and individual pages. One of the toolkits available on the website is an SEO toolkit.

You can also use SEMrush to:

• Compare the performance of your page against that of your competitors.
• Analyze the backlinks to your site from other websites (also known as link building).
• Search for relevant keywords.
• Search for comparable on-page SEO possibilities and take advantage of them.
• Use the Keyword Magic Tool to get all of the keywords you'll need to run a successful SEO or PPC campaign.
• Identify the paid keywords or ad content used in your competitors' PPC ads.
• Make use of the tools for social media posting and analytics.
• You'll get advice on how to improve your organic traffic by improving your content.
• You may upgrade your account at any time for additional features and flexibility.

7. Moz Pro Tools

The Moz Pro membership is a one-stop-shop for improving your company's search ranking. Moz's research tools provide subscribers the tools they need to find SEO possibilities, track their progress, create reports, and improve their efforts.

Moz Pro also comes with:

• A crawler for websites that analyses up to 3,000 links on a single URL.
• An email report detailing the crawl statistics for the pages linked from your site.
• Insight into different "crawlability" factors that may be affecting your SEO performance, such as duplicate content and redirects.

8. SpyFu

The tool helps you in driving traffic to your Google Ads campaigns and website, monitoring both sponsored and organic ranks on Google, Bing, and Yahoo, and obtaining accurate and trustworthy lead contact information.

You may also use SpyFu to:

• Download a competitor's PPC keywords to see how many clicks they get and how much they spend per click.
• Keep tabs on the domains that are bidding on your Google Ads.
• Get a list of SEO keywords from a competitor.
• Analyze a page's or website's rating for a term over time.
• Determine which backlinks your competitors employ.
• To enhance the odds of conversion, receive keyword suggestions and guidance for your Google Ads.

9. HubSpot's Website Grader

Website Grader is an online application that creates customized reports based on the main parameters listed below:

• Performance: The tool will analyze the page size, requests, performance, and other critical SEO parameters on your site.
• Mobile Readiness: The tool will check your website's responsiveness and viewport settings to determine if it's mobile-friendly.
• SEO: The tool will assess whether or not your website is simple to locate for people and bots alike. This decision will be based on variables such as page titles and meta descriptions.
• Security: An SSL certificate, for example, will be checked by the program. This acts as a means to demonstrate to users that your site is both legitimate and secure when it comes to submitting contact information.

10. Woorank

Woorank's in-depth site analysis aids marketers in identifying optimization and enhancement possibilities. This research considers the effectiveness of existing SEO campaigns, as well as social media, usability, and other factors.

Each report is organized into eight categories to make analyzing your site and identifying improvement goals as simple as possible. Here are the sections:

1. Marketing Checklist

2. SEO

3. Mobile

4. Usability

5. Technologies

6. Social

7. Local

8. Visitors

Final Thoughts

If you're new to SEO and website audits, it's best to start with. It's also important to keep in mind that websites and audit tools are always changing and shifting. It is recommended that you check for new features and updates for the tools that are relevant to your company.